Google Local Services ads are an incredible method to acquire more business without spending more of your budget. We at Silverhash help your business get visibility in the search ads results and we keep a check of your profile which help you rank well. Unlike PPC, which cost per click, these Ads cost per leads. Google considers the leads when You receive a text message or email from the customer or a voicemail from the customer or you answer a phone call and speak with the customer. Customers can click on your ad and check details about your business and its services and then send you a message or give you a call. You only have to pay if they contact you directly through the ad. Google shows these ads to potential customers in your area who are searching for you.
What are Google Local Services Advertisements?
If you offer services to a specific area, you can take advantage of Google Local Services Advertisements. Google Local Services ads are a type of paid search ads. These ads show in the search engine results pages (SERPs) above PPC ads. These ads will be shown in your targeted local area. Google generates these ads from your Google My Business profiles.
How are Google Local Services Ads different from PPC ads?
PPC ads charge you per click on your ads. i.e. when a user clicks on your ad. But in Local Services advertisements, you are charged only when customer contacts you. Unlike PPC ads, you don’t have to create ads or find keywords. Google creates your local ads from your profile according to your location, the services you offer, business hours etc.
How Do Google Local Services Ads Rank?
Your proximity to users, your Google My Business profile ratings and number of reviews and your responsiveness to customers who contact you after clicking on these ads determine your ads rank, as per Google.